Open to LATAM · Remote · Hybrid

Joel
Abadi

Performance marketing · mobile UA · programmatic analytics

Media buyer and campaign analyst with experience across Meta, Google, and mobile programmatic. I build, test, and scale campaigns — and own the data layer behind them, from DSP delivery to attribution.

Download CV Get in touch

TLV --:-- 32.08°N ⇄ PTY --:-- 8.98°N EN/ES native · HE conversational

About

The person behind the campaigns

Born and raised in Panama, I've built most of my career in Tel Aviv, working at the intersection of paid media, data, and creative strategy. I like roles where experimentation is part of the culture and there's real accountability on performance.

My background spans traditional performance marketing (Meta, Google) and the mobile-programmatic stack — Moloco and Kayzen for bidding, AppsFlyer for attribution. Today I work on the DSP analytics side, breaking down delivery and attribution data across multiple programmatic platforms for global app advertisers.

I'm simultaneously exploring opportunities in Latin America, where I can bring this experience to growth-focused teams looking to scale their digital channels — in English or Spanish.

Location
Tel Aviv, Israel
Languages
English (native) · Spanish (native) · Hebrew (conversational)
Education
Data Analyst & Gen AI Bootcamp · B.B.A. Business Administration (Marketing)
Availability
Hybrid, remote, or on-site
Focus
Paid social · Mobile UA · Programmatic analytics

Experience · 2020 → Present

Where I've made an impact

2026 — Present● Current

Media Data Analyst — Programmatic / DSP

Mars Media Group · Herzliya, Israel

Performance advertising group running large-scale programmatic user-acquisition campaigns for global advertisers.

  • Analyze programmatic campaign performance across multiple DSPs — including Kayzen and Bucksense — for global app and gaming advertisers.
  • Build multi-platform reporting that connects DSP delivery data to AppsFlyer attribution, separating click-through from view-through impact.
  • Support optimization decisions with frequency-capping analysis, bid and budget recommendations, and creative-level performance breakdowns.
KayzenBucksenseAppsFlyerDSP analyticsAttribution
2025 — 2026

Senior Media Buyer & Campaign Manager — Mobile UA

Luns · Tel Aviv, Israel

Mobile-first performance marketing company focused on user acquisition at scale.

  • Led mobile user-acquisition campaigns across programmatic and social channels, owning full-funnel strategy from targeting to post-install KPIs.
  • Worked hands-on with AppsFlyer for attribution, Moloco for ML-driven bidding, and Kayzen for programmatic mobile inventory.
  • Managed and optimized campaigns on Meta and Google with a focus on install volume and ROAS targets.
  • Reported campaign performance to stakeholders with structured dashboards built in Looker Studio.
Mobile UAMolocoKayzenMetaGoogleROAS
2024 — 2025

Campaign & Partnerships Coordinator — Influencer Marketing

ThoughtLeaders · Tel Aviv, Israel

Performance-driven influencer marketing platform connecting brands with creators.

  • Managed creator campaigns end-to-end — from planning and briefs through execution, keeping timelines, deliverables, and approvals on track.
  • Worked closely with brands, creators, and internal teams to align messaging, formats, and campaign goals.
  • Reviewed performance signals (engagement, conversions) and iterated on campaign strategy to improve results.
Influencer campaignsPartnershipsStakeholder comms
2023 — 2024

Campaign Manager / Media Buyer

Decido · Tel Aviv, Israel

Startup creating and promoting digital content through paid media.

  • Ran Meta campaigns with daily spend up to $70K while keeping performance stable as budgets scaled.
  • Led A/B testing on creatives and audiences — achieved a 25% CTR lift and 15% lower CPC through systematic iteration.
  • Monitored funnel performance and iterated on targeting, creatives, and bidding strategy to compound results over time.
Meta Ads ManagerA/B testing$70K daily spend
2021 — 2023

Data Analyst / Media Buyer & Campaign Manager

Singular One · Tel Aviv, Israel

Publishing and advertising startup focused on content performance at scale.

  • Managed $1.5M+ monthly budgets across paid channels — Meta and Google primary.
  • Scaled winning campaigns while maintaining ROI above 120% consistently.
  • Collaborated closely with creative teams to improve ad performance and scale what worked.
  • Built performance reports and dashboards to track KPIs and surface insights for leadership.
$1.5M+ monthlyROI 120%+Dashboards
2020 — 2021

Marketing Specialist

Omaiwa Technologies · Tel Aviv, Israel

Digital initiative launched during the pandemic to support businesses with online growth.

  • Built and managed a digital marketing team to support small businesses with online presence and growth strategy.
  • Improved visibility, engagement, and revenue through digital execution across paid and organic channels.
Digital marketingTeam management

Certifications

Platform expertise, verified

Verified

AppsFlyer Certified

Mobile attribution

Verified

Moloco Certified

Mobile UA · ML bidding

Verified

Kayzen Certified

Programmatic mobile

Verified

Google AI-Powered Performance Ads

PMax · Smart Bidding

Verified

Meta Blueprint

Paid social

Skills

The full toolkit

Marketing

Performance marketingCampaign managementMedia buyingMobile UAPaid social — MetaPaid search — GoogleProgrammaticCreative testingBudget pacing & scalingFunnel optimizationInfluencer campaignsStakeholder comms

Analytics & Data

DSP campaign analysisMobile attribution (AppsFlyer)A/B testing & experiment designKPI trackingFunnel analysisTrend analysisDashboard designSQLPython (scripting)

Tools & Platforms

Meta Ads ManagerGoogle AdsAppsFlyerMolocoKayzenBucksenseLooker StudioExcel / SheetsTableauPower BIGoogle Analytics

Portfolio

Work & presence

Data Science Portfolio

Projects, dashboards, and analyses — including performance marketing case studies.

View portfolio →

LinkedIn

Full work history, recommendations, and professional background. Actively updated.

View profile →

CV / Resume

One-page PDF with quantified achievements, certifications, and full experience history.

Download PDF →

Contact

Building a team in LATAM or scaling mobile UA? Let's talk.

Whether you need a senior media buyer who knows mobile UA, or an analyst who can own the programmatic data layer — I'm open to conversations in English or Spanish.

joelabadi23@gmail.com LinkedIn →